MTN Group today announced a partnership with Rocket Internet, one of the world’s leading internet incubators, to extend online retail and other essential digital services in the Middle East.
The agreement with Rocket Internet follows a similar partnership, concluded earlier this week, between MTN, Rocket Internet and Millicom International Cellular, to develop internet businesses in Africa through Africa Internet Holding (AIH). MTN and Rocket Internet will create a joint venture to develop internet businesses in the Middle East, with MTN and Rocket as 50% shareholders in Middle East Internet Holding (MEIH).
Rocket Internet already has a presence in several Middle Eastern countries, and has rolled out a series of high-growth online businesses, including Easytaxi, Lamudi, Namshi and Hellofood.