China’s government has reportedly allocated 45bn yuan ($7.2bn) to fund the global expansion of state media. Africa is in a frontline of this vision. After opening an office in Nairob, CCTV is seeking to increase its African news coverage and is also commissioning local factual programmes.
CCTV’s mobile TV application “I Love Africa” was officially launched in 2012 after 6 months of trial. Designed as a brand new platform for Africans to learn more about China and the world, CNTV, the Online Broadcast Center of CCTV, allows viewers in Africa to watch documentaries, educational programs, TV dramas and films through mobile terminal devices. China media also employ and train local people. CCTV Africa for example has about one hundred employees from different culture backgrounds including many Kenyan citizens.
Source: Balancing Act
